Mobile, TV, VR Sports App
Feng Sports is a VR sports app that creates an immersive game-watching experience for sports fans. Featuring real-time communication with friends, it brings the fun of watching sports games in a bar to the mini-screen on your palm.
A Cross-Platform Sports App for Game Watching on Mobile Devices, TV and in VR
Feng Sport is my first VR design project as a UX design intern in Beijing, China. Our team was tasked to redesign and add VR spices to a cross-platform sports app that can be used on mobile devices, TV and VR devices for our client, Baofeng Sports, in 4 weeks. The goal was to transform the existing app to fit the new VR headset developed by the company. Having pulled a lot of all-nighters, we proudly shipped this product, which now ranks 3rd in the sports division at China’s App Store : }
In terms of responsiblity, I took charge of drafting the information architecture, wireframes, and designed most of the concepts and interactions for the VR features.
* Check out the product and download to experience it at: IOS App / Android App
Aug-Sep 2016 (4 weeks)
Lee Lee - UI Design Lead
Hans Han - UI Designer
Flora Zhu - UX Designer
Empathy for Clients
In collaboration with the product management team at Baofeng Sports, our team mainly focused on determining design strategies and prototypes. For the first week, we participated in the analysis of user research conducted by our client, identified the strength and the market position of Feng Sports, and planned out the methods and strategies we intended to include in the following weeks. Later, we rapidly dived into ideation and produced 3 iterations of design prototypes over the course of 3 weeks.
Challenge & Strategy
Cross-Platform App Design for Mobile Devices, TV, and VR
Embrace the Ambiguity
Originally, Feng Sports was a cross-platform application that hosted the game-watching experience on both mobile devices and Feng TV. Finally, it came to embrace the cutting-edge VR technology. Our team was challenged to both renovate the design on the mobile platforms and to craft new features for the VR platform. We set out from holistic evaluation of the traits of the 3 platforms, trying to identify the common ground among them and to glean inspiration for the VR design.
Live with the Resources at Hand
We conducted a competitive assessment of Feng Sports, Tencent Sports and LeTV Sports from both design and business perspectives. Comparatively, Feng Sports enjoyed less broadcasting rights of popular sports games like NBA and the Olympic Games that has put it at a disadvantage in the commercial contest. Given the reality, we then questioned ourselves: what can compensate the inadequacy of quality content? In a quick survey on the most enchanting aspects of the game-watching experience with employees in the building, we discovered 2 intriguing elements of the experience that most sports fan were addicted to:
1. Excitement in Uncertainty of Game Results
2. Socializing with Friends
Design with Engineers
Given the time constraints, we collaborated closely with engineers in the process. After deciding on the information architecture of the mobile app, we buckled down to parallel wireframing and UI design, which proved to be an “unreasonably crazy” yet effective approach. Every day, after quick guerilla tests with 2 participants, we would communicate our latest ideas with the stakeholders and deliver it back to engineers once we confirmed.
Personally, I was in charge of information architecture and wireframes. I have also contributed to the UI design.
Increase Familiarity in the VR Spec